Custom Builds aren't a walk through the door, choose a bike, pay and walk out item, they require much more customer contact. In most instances, we find a personal approach to the buying experience benefits both the customer and the shop through positive feedback. Many of our Custom Built Bikes have been sold to existing customers who have exceeding the capabilities of their existing bikes and want something that little bit special, but likewise there are lots of clients that we have never even met. Rapports have been built by either phone or email and ultimately we have built a bike to suit their needs and sent it by courier.

 

Moonglu Custom Built bikes are just about full builds either. Due to some of the bespoke nature of some of the frames we supply, particularly Nicolai, we are equally at ease speccing a frame only or part build. The options lists for a Nicolai frame alone allows the customer to purchase a frame that it built by hand, to a bespoke specification, then painted in a colour of their choice. We have sold 50+ Nicolai frames since we started our relationship with the brand, some as frame only, some as full builds but each frame is individual apart from maybe 2 black anodized Argon FRs.